Lead funnel templates that start you halfway to a published funnel
A blank canvas is the most expensive thing in marketing, because you pay for it in indecision. Pick a template for your sector, edit the copy, set your scoring weights and publish. Each one below carries a realistic conversion benchmark so you know what good looks like. One of them — Lead magnet — is a landing page rather than a quiz: a scrollable page of blocks with an inline form, for when you want to capture a name and an email, not score a lead.
Unlimited users on every plan. Cancel any time. Built in the UK.
A template is a starting point — edit the steps, keep the structure that converts.
How templates work
A template is structure, not a straitjacket
Every template ships with the steps and scoring weights a sector normally needs. You keep the shape and change the words, the brand and the weights. Nothing is locked.
Scoring weights are pre-set
The template already knows that “within 30 days” beats “just browsing” and that a stated budget outranks a blank one. You can adjust the weights, but you start from a sensible default rather than a blank score of zero.
Conversion benchmarks are honest
Each card below shows a plausible conversion rate drawn from how these sectors behave. Treat it as a floor to beat, not a promise — your offer, your traffic and your copy move the real number.
The library
Twelve lead funnel templates, by sector
Pick the one closest to what you sell. The conversion rate is the share of funnel starters who submit a qualified lead.
Automotive
Test-drive and part-exchange capture with vehicle and timeline questions.
~22% qualified conversion
Home improvement
Quote-request funnel for installers, with project type and timescale branching.
~19% qualified conversion
Financial services
Mortgage and advice enquiry capture with regulated-disclosure steps built in.
~16% qualified conversion
Legal
Case-intake funnel for solicitors, scoring on claim type and urgency.
~14% qualified conversion
Dental & health
Appointment and treatment-enquiry capture with treatment and location steps.
~21% qualified conversion
Fitness
Membership and trial-signup funnel with goal and availability branching.
~24% qualified conversion
B2B SaaS
Demo-request funnel scoring on role, company size and use case.
~12% qualified conversion
Recruitment
Candidate and client capture with sector, role and start-date questions.
~18% qualified conversion
Property & estate agency
Valuation and viewing-request funnel with property type and timescale steps.
~20% qualified conversion
Insurance
Quote-intent capture with cover type and renewal-date branching.
~15% qualified conversion
Education & training
Course-enquiry funnel scoring on subject, level and start intent.
~17% qualified conversion
Trades
Job-request capture for plumbers, electricians and similar, with job type and urgency.
~23% qualified conversion
From template to live
Four steps, none of them a blank page
Pick the sector template, swap in your copy and brand, set or keep the scoring weights, and publish to your own domain. The tracking pixel is already underneath, so attribution begins the moment the funnel is live — no extra setup.
If your sector is not listed, the builder still starts you faster than a form tool: drag your steps, weight your answers, publish. A template is a head start, not a requirement.
Edit anything, keep the structure that converts. The benchmark on each card is a target to beat, measured against how that sector normally behaves.
The same template in the editor — steps on the left, scoring weights on the right.
Questions
The things people ask about templates
Can I use a template if my sector isn't listed?
Yes. The builder works from scratch just as well. A template is a faster start, not a gate. You can also adapt the closest sector template and rename the steps to fit.
Are the scoring weights fixed?
No. Every weight is editable. The template gives you a sensible default based on how the sector normally behaves, and you adjust it to your own definition of a qualified lead.
Do templates include the tracking pixel?
Yes. The pixel ships underneath the builder, so any funnel started from a template is attributed from first publish with no configuration.
What does the conversion rate mean?
It is the share of people who start the funnel and submit a lead that passes the template's scoring weights. It is a benchmark to measure against, not a guarantee for your traffic.
Can I reskin a template with my branding?
Yes — every template is yours to reskin with your logo, colours and typography, and published funnels carry no Leadtrak watermark. Serving them from your own domain and full white-label are planned, not built: templates publish on a Leadtrak URL today.
Start from a template, not a blank page
Thirty days of full Growth access, no credit card, and a permanent free plan waiting at day 31. Pick your sector and go live this afternoon.